Internet Marketing Service | SEO Experts at Techniques Marketing Strategists

Whether you are launching a new business or trying to grow an existing one, digital marketing is important. The internet has shifted the way consumers shop and search for products, making it vital to have a strong online presence in order to succeed in today’s market.

There are many different services that may help your business. Read on to learn about more.

Traditional Marketing vs. Digital

You are a business owner. You have a product or service to sell, and you need to find a way to get the word out. Do you go with traditional marketing methods like TV commercials and print ads? Or do you try digital marketing techniques like social media and SEO (search engine optimization)? Both options have their pros and cons, so how do you decide which is right for your business? Let’s take a closer look at traditional marketing vs. digital marketing and see what each has to offer.

The digital space is growing at a rapid pace. The internet, smartphones, and digital tablets are now the main source of information for many consumers. Traditional marketing focuses on advertising in ways that people can still access without the use of digital devices. TV commercials, billboards, newspapers and magazines are all examples of traditional ads. These are still useful for some businesses, but far more often we now find that most businesses will greatly benefit from digital marketing.

This chart makes it very clear where consumers in the US are looking for companies to serve their needs.

Digital marketing agencies are focused on digital advertising with online platforms like search engines, social media, email and web design. Digital ads often reach more people than traditional ads because digital ad space is easy to buy with maximum results. Digital marketing can also help businesses better target their customers for effective campaigns. For example, they can use keywords to optimize your website so that it shows up when people search for you. This is called SEO or Search Engine Optimization. It is our specialty.

SEO is based on optimizing your website, content and other digital assets via keywords to help customers that search for you online. The size of the potential market has continued to explode thanks to digital device use. With more than three billion people around the world now using mobile devices, it’s easy for businesses to reach far more customers than ever before and far more important to have great SEO so that your new customers can find you.

If you’re still unsure about which form of marketing is right for your business, here are some helpful stats to consider:

• 90% of the population now uses digital devices.
• Digital ads produce an average return on investment (ROI) of 1028%.
• In a recent study, 71% of people said they prefer to receive promotional emails from businesses over any other form of communication.

In what ways do you use digital marketing? Or how could you implement that strategy at your business?

What is the purpose of a digital marketing agency?

The purpose of a digital marketing agency Pittsburgh is to provide small business owners with the tools and knowledge they need to be successful in today’s fast-paced, content-driven world. This includes everything from web design and development, social media strategy, SEO, blog writing, video creation and more. Our team of experts helps clients establish themselves as an authority in their industry when we design cutting edge strategies to ensure success for all aspects of their business. 

We’ve helped scores of businesses get ahead when we design websites that are easy to navigate on any device or platform; crafting strategic social media marketing campaigns that grow customer engagement; developing effective SEO strategies so your website ranks high on Google; producing quality written content for blogs and articles; creating engaging videos that help you

There are many companies that offer digital marketing, but what is the purpose of a digital agency? The answer to this question can vary depending on your business and your needs. However, typically a online marketing company provides the following: 

• strategy and planning 
• content creation and distribution
• website development
• seo
• local SEO
• ecommerce expertise
• lead nurturing campaigns (e.g., email)
• analytics reporting

These specialists will work together to make sure you get results from all aspects of your online presence. 

How much does a marketing company cost per month?

The digital marketing industry is constantly evolving and there are many different types of agencies to choose from in the US. How much does a digital marketing agency cost per month? It all depends on what you need and the size of your company. 

As an individual, it’s important to do your research before hiring any type of service, especially when it comes to spending money. 

The Growth of Digital Marketing

Technology has changed the world and how we do business. With so many tools at our disposal, small businesses can now grow their reach to new heights with minimal effort. One of the most powerful marketing channels is digital marketing because it’s cost-effective and reaches a large audience. 

In the past, small business owners had to rely on traditional marketing methods such as print ads and billboards. In today’s digital world, they have many more options available that allow them to reach their customers in a variety of ways.  A blog post can be used to deliver an enticing message with useful content for potential customers through search engines and SEO. An email campaign is another way to connect with customers who have shown interest in your company or product by signing up for updates on your website or social media outlets like Facebook and Twitter. Video production provides a unique opportunity for small businesses because they are able to share their expertise and knowledge about products or services through informative videos that can be shared across multiple platforms including YouTube, Vimeo, video sharing sites like Dailymotion. SEO will give great results when folks search for services offered web sites. Reputation management web services are always a great benefit.

Design web development are among the web design areas of focus where we can promote your brand and a very valuable service we can offer. A lot of strategy will go into the design so you will see results from Google search when so many more prospective customers view your new seo enabled website. This is among the reasons we offered web design to our clients.

Business owners are always on the lookout for new ways to grow their business. One of the newer, more popular methods is Digital Marketing and SEO.

Digital marketing has become one of the most important aspects in a company’s success. It encompasses all areas such as SEO, web design, paid advertising and social media campaigns that helps brands reach out to customers and drive sales. There are many different types of digital marketing tools available now including email marketing, blogging, content curation etc. which helps businesses stay connected with their target audience but also allows them to build trust among those who may not know about their brand yet, but found their business using SEO.

Give us a call or drop an email so that we may find the best marketing solution that will work for you.

Techniques can be found all over the Web and we work with businesses all over the country! Check our Areas Served page for more info.

Interesting Reading

How Digital Marketing Changes for Consumer Behavior

Why Your Business Needs a Digital Marketing Strategy for Success

Inbound vs Outbound Marketing: What’s the Difference?

The Importance of Brand Awareness in Internet Marketing

The Role of AI in Digital Marketing